Project overview

Nike asked us to help create an internal vision film for the next big evolution of Nike+ Training Club to secure more growth and investment from the company.

We worked together to create a narrative that showcased the best things about the app and some bold steps we could take in its future development.

In the film’s craft, we partnered with Golden Wolf for an aesthetic that reflected the new iOS7’s elegant minimalism, the energy of working out and the simple optimism of the message.