Burberry

A Very British Fairytale

Project overview

For the first time, Harrods, the emblem of luxury retail, collaborated with Burberry to conjure up its festive window displays. Dubbed 'A Very British Fairy Tale,' the displays along Brompton Road weave the tale of two children embarking on a whimsical journey through a snow-covered English manor. This magical realm is filled with levitating cars, buoyant bathtubs, and concealed corridors.

In this unfolding narrative, we seized a prestigious chance to craft an indelible experience for onlookers at the showcase window display.

Leveraging the expertise of Hollywood's finest animatronics wizards, we invited passersby to awaken the organist with a mere touch upon the glass. As his melodies began to play, the street was enveloped in music, emanating from hidden speakers beneath Harrods' iconic awning. This spellbinding symphony seemed to transcend the barrier of glass, enveloping every bystander in a moment of pure enchantment, truly unforgettable.

Service

Concept
Creative Direction

Credits

Brand Partner: Stink Studios

Previous
Previous

Nike Japan: Ugokidase Tokyo

Next
Next

Nike+ Fuelband: Boxpark