Project overview

This special edition JR 10 Custom Editions were created to celebrate Neymar Jr.‘s 27th birthday, drawing inspiration from the graffiti-style art of São Paulo’s streets, his hometown. The design pays homage to his iconic “Shhh…” tattoo, symbolizing his ability to rise above distractions, silence critics, and remain true to himself.

Featuring top-tier Adaptive Noise Canceling, the Studio 3 headphones reflect Neymar’s capacity to block out the noise and adapt to any challenge. To bring the “Adapt to Anything” concept to life, a series of dynamic assets were developed, capturing the essence of resilience and adaptability.